Scheduling your fulfillment link:

• Start Date: The link becomes active and clickable from this date/time. Leave blank to activate immediately.
• End Date: The link expires and stops working after this date/time. Leave blank for no expiry.

Use scheduling for flash sales, limited-time promotions, or seasonal offers. Dates are stored in your local timezone.

UTM parameters are tags added to your URL that analytics tools (Google Analytics, etc.) use to track where traffic comes from.

• Source: Where your traffic originates — e.g., google, facebook, newsletter
• Medium: The marketing channel — e.g., cpc, email, social
• Campaign: The specific campaign name — e.g., summer_sale, launch2025
• Term: Paid keyword (used for paid search) — e.g., running+shoes
• Content: Differentiates links in the same campaign — e.g., topbanner, sidebar

Enable Auto-append to automatically add these parameters to your link URL when customers click it.

Control who can see and use this link:

• Geo Restriction: Limit the link to specific countries using ISO 3166-1 alpha-2 codes (e.g., US, CA, GB). Use Include to whitelist countries, or Exclude to block them. Leave as "No Restriction" to show to everyone.
• Device Targeting: Show this link only on specific device types. Useful if your destination (e.g., an app deep link) only works on mobile, or you want desktop-only web promotions.

Targeting is evaluated at click time — customers outside your rules will not see the link.

Track conversions from this link:

• Tracking Pixel URL: A 1x1 image URL fired when a customer clicks the link. Used to notify third-party ad platforms (Facebook Pixel, Google Ads, etc.) that a conversion occurred. Must be a full HTTPS URL returning an image.
• Cookie Name: A cookie dropped in the customer's browser when they click. Use this to track attribution across sessions — e.g., if they buy later you can tie it back to this link.
• Cookie Duration: How many days the attribution cookie persists. Industry standard is 30 days for most campaigns, 7 days for time-sensitive offers.

A/B testing lets you compare two versions of your fulfillment link to see which performs better:

• Test Group: Assign this link to Variant A or Variant B. Create two links (one A, one B) pointing to different destinations or with different UTM parameters to test which drives more conversions.
• Test Weight (%): The percentage of traffic that should see this variant. For a 50/50 split set both A and B to 50. For a 70/30 test set A to 70 and B to 30. Weights should add up to 100 across all variants.

Run A/B tests for at least 2 weeks to get statistically significant results.

Open Graph (OG) tags control how your link appears when shared on social media (Facebook, WhatsApp, iMessage, Slack, etc.):

• OG Title: The headline shown in the link preview card — e.g., "50% Off Summer Sale". Keep it under 60 characters for best display.
• OG Description: A short summary shown below the title — e.g., "Limited time offer, ends Sunday". Keep under 155 characters.
• OG Image URL: The preview thumbnail image. Must be a publicly accessible HTTPS URL. Recommended size: 1200×630 pixels (1.91:1 ratio). JPG or PNG format.

These tags only affect how the link looks when shared — they don't change your destination page content.